Video and or animation business case studies are among the most effective ways to help educate an audience about your business, products, devices, and services, demonstrating the value your brand will bring to a prospective customer. But let’s be frank, as important as they are, business case studies have a reputation of being boring. But they do not have to be!
At PacificSunProductions.com Every successful video starts with a good story, a target audience, and a set of communication objectives. We ask questions and listen carefully to focus our efforts around these key elements. From script consultation, to scheduling, budgeting, scouting locations, hiring talent, and crew, these key elements inform the timber, tone, and pace of your production.We will work with you to make your business case studies entertaining, informative, interesting and educational. We will transform your case studies into engaging, visually compelling videos. In this article, I will go over some of the benefits of case study videos, and also offer some examples, some inspiration, and ideas, so that you are ready to get started.
What are the benefits of creating business case study videos?
Saying that your product will guarantee positive results is one thing, but actually demonstrating how you make clients’ lives easier, is another. They are incredibly effective and a much more persuasive tool to get your foot in the door.
They can raise awareness about what you do, your products, services, and attract new clients. Here are a few reasons why you should consider creating a case study video:
They’re persuasive: Having your clients deliver testimonials why your product works is powerful. Vides is a direct and persuasive medium; viewers retain 95% of your message
when they watch it in a video, and only 10% when reading it in text.
They’re engaging: Your target audience is more likely to watch a video case study than to read it. It’s simply because video marketing is more engaging. In fact, 72% of customers prefer to learn about a product through video compared with any other medium.
This year, in 2022, online videos will make up more than 82% of all consumer internet traffic. This is 15 times higher than what it was in 2017 (Cisco). Another interesting statistic is that as of January 2018, 85% of all internet users in the USA watched online video content monthly. (Statista, 2018)
As of 2020, 83.3% of internet users in the US accessed digital video content (Statista)
They’re emotional: Video case studies connect personal testimonials directly to your customers, which helps establish a deeper connection. It’s powerful to relate a human face to a story, and 95% of our decisions are subconsciously driven by our emotions.
They’re evergreen: You can use a video case study across a variety of marketing channels, it retains relevance. You can even edit specific scenes and lines to use for other purposes, like social media campaigns, email marketing, on your website, or even in a blog post. Unless your products change drastically, they are not time sensitive and will continue to drive traffic long after it is first published.
They are sharable: They have the potential to go viral, and they are far more likely to be shared on social media compared to image and text. This is one of the reasons why it is a solid marketing tool for businesses. As we well know video content typically performs best with most social media algorithms, based on the fact it captures a viewer’s attention for longer.
This is why videos on Instagram generate more engagement than any other content type. Tweets with video receive 10x more engagement.
They are narrative: Case study videos follow a narrative storyline. Storytelling is a marvelous communication technique, especially in business videos.
You can control your story: With video, you are able to control the pace. Being able to decide what visual content will be shared, at what time, is invaluable when painting a picture of your business and products.
When is it wise to use Animated Videos?
For all the strengths of live action video (like its ability to create a personal connection with real human actors, emotional music choices, good editing), professional live action videos can sometimes be more expensive, more time consuming, and comparatively inflexible. They require a director, a full camera crew, actors, multiple takes, and locations to shoot at.
When companies need to not only show testimonials from clients, but also need to show statistics, diagrams and other graphics and information proofs of how their solution adds value to the business, animation or a combination of both might be the way to go. Often animated case studies are the best way to educate, and inform how your product or service contributes to satisfaction of your clients’ needs.
Animated storytelling allows you to communicate complex, abstract, even more difficult concepts and procedures, painting a picture before the viewer’s eyes. Animated videos not only illustrate information that is important, but also why it is important to your target audience specifically.
Concise, visually compelling, attention grabbing, videos are becoming non-negotiables in a company’s marketing toolkit.In 2018, a study showed that 54% of consumers wanted to see more video content.
It also appeals to the Gen Z’s! They are much more connected to the internet than other generations, and have grown up with YouTube as a primary source of their diversion, passtime, entertainment and education.
In fact, according to a Thin with Google, 50% of millennials and Gen Z generations said they “couldn’t live” without video in their daily lives.
Why turn your Case Studies into a Video Series?
Another strategy you can leverage for your business case study videos is to opt for a video series. It might help to break it down, explore different topics, implement cliffhangers, incorporate elements of suspense at the end of your video and help your audience look forward to your next one.