What is a PSA (Public Service Announcement)?
A PSA (Public Service Announcement) is a short video informational clip that is meant to raise awareness about an important cause, and/or issue. PSAs may include videos, animations, interviews, dramatizations, and many other types of visual content.
What are the best PSA videos and how can you make them effective?
There are many different stylistic, and visual approaches you can take when making a PSA. Decide which one is the most appropriate and effective for the message that you’re trying to get across.
1- It captivates the audience
2- The message is clear and easy to understand
3- The message is supported by facts
4- The audience is moved and is able to sympathize with those affected by the issue.
According to Study.com the Definition of a PSA is:
“A Public Service Announcement (PSA) looks similar to a television commercial but is designed to educate the audience about a particular topic instead of selling some type of product. The purpose of these ads is to generate awareness or create a shift in public opinion about something important such as drug usage, drunk driving, cancer check-ups, or preventing forest fires. Public service announcements are put together and released by the Ad Council, a nonprofit education-based organization.”
According to oxfordre.com, “PSAs and other media executions are best designed using a planning scheme that is grounded in advertising best practices and behavior change theory and that uses those media executions as part of a broader intervention effort. These various elements can be brought together by using a media planning guide that outlines how the campaign will work in sync with other intervention activities and what its key messages will be.”
According to PSA Research there is a Premiun demand for PSA’s for a number of reasons:
- “The emergence of many new social ills and causes accompanied by heightened public awareness and a renewed sense of activism. AIDS, drug abuse, the environment, illiteracy and the homeless are just a few of the most topical.
- Many TV and radio stations have become increasingly involved with local issues and select charities, meaning that those national issues without a local tie-in assume a lesser priority.
- In a race for greater audience shares, still other stations are using time that used to be allocated to PSAs for station and program promotions, to help them achieve a stronger identity in market.”
At PacificSunProductions.com we can make your PSA with the same strategic focus committed to a commercial advertising campaign or a case study video. We can grab the viewer’s attention, keep them engaged and/or from turning the channel, educate them and often, oursaude them to change behaviors.
If you you looking for a PSA (Public Service announcement) to improve communication about prescription opioids? Regarding Mental health? Or perhaps a healthcare PSA video to educate your audience on Drinking and driving? Or one for the cancer research institution? Or St Jude’s Children’s Hospital? Need it English and Spanish? We are here to help!
Get in touch. PLEASE feel free to reach out to us – we are passionate about social change. We are team players, we bring all the neccesary parties who will be involved in the campaign to the table in the planning stages. We spend time understanding your goals and objectives, your target audiences, deadlines, timing, creative direction, the feel, the overall message, the distribution and more.
When it comes to producing the best PSA (Public Service Announcement) videos, as like anything else, you get what you pay for. At PacificSunProductions.com, we become your advocates for social change every step of the way.
Whether it’s promoting awareness, programs, activities or services of federal, state or local governments or their programs, activities or services, we will bring your vision to life!
We will help you get your message across with a complete PSA that will persuade your target audience to take a favorable action, or to create awareness, show an issue, convey information, or promote behavioral changes. PSAs create a forum for audiences to actively learn, and/or participate in a project that allows them to become stewards of social change.
At PacificSunProductions.com, we have an uncanny ability to create visual effects, an emotional response, to catch your target audience.
We communicate concepts on a personal level.
Our professional team has an extensive background in TV, broadcast, animation, and feature film production. This experience allows us to produce PSA assets that stand out from the crowd in terms of quality, inspiration, and the ability to create interest.
We will work closely with you in a collaborative environment, functioning as your personal creative partner.
As social activists ourselves, we have a high interest in providing support to groups, agencies, non profits, organizations and activists that are working to better conditions in our world. We pour our hearts and souls in everything we produce.
We are very passionate about Substance Abuse and Mental Health Services Administration that promote, education and awareness about mental health and that encourage people to seek help for themselves and family and friends or that promote programs, campaigns and ways to get involved. We want to diminish the stigma and promote care, by promoting stories of recovery.
Keywords attitude, persuasive effects, public service announcements, peripheral processing, communication campaigns
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